Sheltered + Exposed: Design for Alberta’s Winter Life
Sheltered + Exposed was an exhibit about winter design, architecture and events in Alberta. Put on by Media Architecture Design Edmonton (MADE), over 20 projects were featured, highlighting both conceptual and completed works. The exhibit was complemented by the City of Edmonton’s newly-launched Winter City Strategy and Maison de l’architecture du Québec’s Living and Designing with Snow in Québec exhibit.
As the exhibit designer, it was imperative to consider the three exhibits and balance their layout in the same gallery space. Sheltered + Exposed was designed to offer an educational experience about Alberta’s architecture, using space layout and art direction to contrast the Quebec exhibit.
Projects were displayed on wall panels, occasionally accompanied by 3D models on back-lit plinths that emulated light passing through snow.
The Winter City Strategy was featured as an installation in the middle of the exhibit space on a multi-sided panel, each side highlighting specific details of the strategy.
The exhibit launched in conjunction with the Winter Cities Shake-Up Conference. Hosting the opening night party, local leaders, politicians and international conference attendees experienced the space to learn more about Alberta’s relationship with winter. The exhibit ran for six weeks and produced an accompanying catalogue.