City of St. Albert Environmental Signage
The City of St. Albert installs and maintains various interior and exterior signage as a City service. Older signs that have reached the end of their life cycle are redesigned and replaced. Using the City’s “Botanical Arts” brand as a guide, the new signage incorporates elements from the visual identity to maintain brand consistency while integrating it seamlessly into the existing environment.
Servus Place Wayfinding System
Servus Place, the largest recreational facility in St. Albert, has undergone many rebranding efforts since 2006. This has resulted in mismatched signs and inconsistent wayfinding elements. A strong priority on refurbishing signage and wayfinding in the facility was undertaken in 2016 to bring visual communications in line with the current brand.
The wayfinding system consisted of hanging and wall signs at key decision points within the facility. In order to stand out from competing visuals and advertisements, the designs were kept simple and used high contrast colours. Each sign identified nearby amenities on the same level and amenities located on a different level, which had different designated colours to enhance navigation. The signs were produced in plastic sintra and wrapped in vinyl for easy future updates.
The recognition wall was updated to be consistent with the current visual brand, and designed for easy update and maintenance. The permanent components were adhered directly to the wall while changeable components were installed with spacers for removal and updating names. Names are now printed on adhesive vinyl for future updates, which are mounted on durable plexiglass. Child safety was a priority to ensure the design didn’t pose a risk to injury.
Following the signage installation, the facility has seen a reduction of visitor inquiries about amenity locations, and has continued to implement sign refurbishments to meet current brand standards.
Utility Box Anti-Graffiti Wrap
The City of St. Albert has an ongoing program to deter graffiti in the community by installing colourful vinyl wraps on utility boxes. This version of the wrap focused on history with a transportation theme. Historical photographs from the museum were combined with blue and green shapes, based on the City’s visual brand, to form a two-side collage that explored road and agricultural transportation.
An anti-graffiti consideration factored into the design by making the composition visually busy to minimize the amount of blank spaces for people to tag.
Overall, it was a different way of presenting history and covered lesser known subjects that contributed to the building of the current community in present day.
Douglas Cardinal Boardroom Sign
The Douglas Cardinal Boardroom inside St. Albert Place is the largest meeting room in the building. Its prominence in civic engagement needed to be reflected in the hallway sign, which serves as a primary wayfinding element. To celebrate the 30th anniversary of St. Albert Place, the boardroom was redesigned and dedicated to Douglas Cardinal, who was the architect of the building.
Campbell Business Park Exterior Sign
The previous Campbell Business Park sign had reached the end of its life cycle. Building on the Douglas Cardinal Boardroom sign, the new design uses a similar layout and typography, and will be easier to maintain due to its primarily metal construction.